These Businesses Made the Right Decision for Forests: They’ve Moved Away From SFI

For several years, Stand.earth (formerly ForestEthics) has been educating some of the most well-known and respected US businesses about Sustainable Forestry Initiative (SFI) greenwash. SFI certifies irresponsible logging practices that provide the raw material for these products--practices like  clearcuts , damage to rare wildlife, and poisoning of communities with toxic chemicals. Greenwashing these nasty practices is not okay—not for the people or the planet. This is a list of companies who made the right decision and moved away from SFI.

We applaud the following companies for choosing a more environmentally responsible way forward.

  1. 3M no longer promotes or uses the SFI label.
  2. Aetna committed to phasing out use of the SFI logo on printed marketing materials.
  3. Adagio Teas will avoid promoting SFI and will not put the SFI logo on its packaging.
  4. Allied Electronics committed to stop promoting the SFI program and to shift Allied’s catalog paper to Forest Stewardship Council (FSC).
  5. Allstate will shift all copy paper in Allstate facilities nationwide from SFI certified to FSC certified.
  6. AT&T committed to avoid using the SFI logo and name in its materials, and to give purchasing preference to FSC certified products for all new paper purchases.
  7. Bigelow Tea removed references to SFI from its website and marketing materials and provided the following statement to Stand: "As part of Bigelow Tea’s strong commitment to environmental sustainability, Bigelow Tea will promote the Forest Stewardship Council (FSC), and will educate our vendors about Bigelow Tea’s purchasing preference for Forestry Stewardship Council (FSC)-certified paper and fiber."
  8. Comcast committed to steps that will avoid future company promotion of SFI.
  9. Crate and Barrel recognizes that the Forest Stewardship Council (FSC) is widely considered the gold standard of forest certification. Crate and Barrel will maintain a strong preference for FSC certified products and is committed to avoiding references to other forest certification labels in company communications at this time.
  10. Cricket Communications will maintain a strong preference for FSC certified products and will avoid using or promoting products certified by SFI.
  11. Delta Dental of California removed the Sustainable Forestry Initiative (SFI) label from its consumer-facing mailings and provided the following statement to Stand: “Our group of companies — Delta Dental of California, Delta Dental Insurance Company, Delta Dental of New York, Inc., Delta Dental of Pennsylvania and our affiliated companies — are committed to being an environmentally responsible business, which includes our ability to reduce paper consumption wherever possible and sourcing environmentally responsible paper.”
  12. Disney recognizes Forest Stewardship Council (FSC) certification as the gold standard for meeting our paper policy’s environmental and social principles. When a forest certification label is appropriate on a branded product or product package where we have direct control, only the FSC label will be used. No other forest certification label will be used.
  13. Energizer has committed to stop using the SFI logo.
  14. Eden Foods: In keeping with its social and environmental values, Eden Foods commits to using its brand and sourcing its products in ways that encourage environmental responsibility; preventing the association of its brand or products with programs that do not encourage environmental responsibility; avoiding the promotion of SFI by removing and avoiding all references to SFI from all external and public-facing communications, including the SFI name, logo, and label; avoiding the use of Sustainable Forestry Initiative (SFI)-certified materials; and working to prevent all SFI-certified products from entering its supply chains.
  15. Garnet Hill will no longer print its catalog on paper labeled with the SFI seal.
  16. Hewlett-Packard recently confirmed that 100% of its HP Everyday paper products are now FSC-certified in the Americas.
  17. In Pursuit of Tea will avoid promoting, referencing, taking environmental credit, or otherwise associating its brand with the 'Sustainable Forestry Initiative,' and will avoid using SFI-certified material and the SFI label in its products and packaging.
  18. Jamba Juice has removed all references to the Sustainable Forestry Initiative (SFI) from our cups and will avoid making any references to SFI on external communications in the future.
  19. King Arthur Flour stopped using the SFI logo on its catalogs and switched to FSC certified paper.
  20. Norm Thompson Outfitters removed all references to SFI in print materials and websites and committed to avoid promotion of SFI.                                                                                      
  21. Office Depot: Office Depot’s 2013 Greener Purchasing Policy for Paper Products no longer considers SFI certification to be "green." Forest Stewardship Council (FSC) certified and recycled papers will be given preference.
  22. Peet’s Coffee & Tea will not make references to SFI on their website or any packaging materials.
  23. Performance Bicycles will no longer print its catalog on SFI certified paper.
  24. Phillips Van Heusen will maintain a strong preference for FSC certified products and will avoid using or promoting the SFI.
  25. Pitney Bowes will give preference to FSC certified products in all new paper purchases for its own internal use and will avoid reference to the SFI program in its external communications.
  26. Ruby Tuesday will avoid any use or promotion of the SFI logo and name in conjunction with Ruby Tuesday’s brand, products or services.
  27. Shutterfly will give preference to FSC certified products in all new paper purchases and will avoid reference to the SFI program in its external communications.
  28. Southwest Airlines will continue avoiding the use of the SFI logo and name on its materials and will maintain its preference for FSC-certified paper when purchasing certified paper products.
  29. Sprint will shift all billing statement paper from SFI to FSC, will phase out use of the SFI logo on billing envelopes, and commits to give purchasing preference to FSC-certified paper.
  30. Starwood Hotels & Resorts Worldwide is committed to sustainability and works with suppliers who commit to sourcing environmentally responsible paper and fiber that meet only the highest forest protection standards. As part of its Sustainable Meeting Practices, Starwood encourages recycling and is committed to reducing its paper consumption and promoting the use of post-consumer waste (PCW) recycled paper and fiber. For materials containing virgin fiber, Starwood prefers using and promoting content certified by the Forestry Stewardship Council (FSC) and avoids using, promoting or referencing Sustainable Forestry Initiative (SFI).
  31. Stash Tea will avoid the promotion of the Sustainable Forestry Initiative (SFI) and disassociate itself from the SFI by removing the SFI logo from its packaging and all SFI-certified content from its supply chain.
  32. State Farm changed the paper for its number one agent promotional item, the State Farm Road Atlas, from SFI to FSC – and committed to state a preference for FSC when the company revises its comprehensive paper policy.
  33. Symantec removed SFI language from website and committed to integrate this position into internal practices for paper marketing materials and packaging.
  34. Trader Joe's: Trader Joe's will not make references to the Sustainable Forestry Initiative (SFI) in any future company communications or on any packaging materials. 
  35. US Airways has committed to avoid any use or promotion of the SFI logo or SFI certified products.
  36. U.S. Bank committed to avoid using the SFI name and logo on printed materials and other company communications, and to use only the FSC seal when a forest eco-label is used.
  37. White Castle will not use the SFI logo on packaging in the future and will avoid references to SFI in external communications and will avoid promoting SFI
  38. Xerox is no longer directly involved in paper sales or distribution in North America and will work with our suppliers to avoid using or promoting the Sustainable Forestry Initiative certification program.