The denim industry's dirty little secret

Jean makers are hiding as much as 90% of the climate pollution they generate by outsourcing production to contractors in the global south, where they can avoid taking responsibility for the carbon emissions created by manufacturing their products. And it doesn’t have to be this way. These polluting companies have a choice; they could clean up their act. But instead, they choose profits over people.

The world’s largest denim companies, including Lee, Wrangler, Calvin Klein, Tommy Hilfiger, Guess, Express, and American Eagle Outfitters, are contributing to the terrible air quality that’s killing 4,400 people every single day in China. So while countries, and even other industries, are accounting for and regulating their carbon emissions, denim companies are lagging behind. This is unacceptable.

That is why we're coming together to tell these companies to clean up their #FilthyFashion. Join us and send a message they can't ignore.


This campaign is in partnership with SumOfUs

Photographer: Lu Guang/Greenpeace

Denim industry: clean up your act!

To: Wrangler, Calvin Klein, Tommy Hilfiger, Guess, Express, American Eagle and Lee: Come clean about your supply chain emissions and take responsibility for your environmental impact.