Event canceled: 'Underwear' world record attempt in San Francisco to highlight fashion industry’s climate pollution

Organization lauds recent announcement by Levi's to reduce greenhouse gas emissions in its supply chain

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UPDATE: "Pants off for the Planet" is CANCELED.

SAN FRANCISCO —Local environmental organization Stand.earth has canceled its planned attempt to break a Guinness World Record for the “largest gathering of people in their underwear” at the "Pants Off for the Planet" event, which had been scheduled for Wednesday, September 12 in San Francisco.

The event had intended to draw attention to the fashion industry’s climate pollution impacts. Instead, the organization lauds a recent announcement by Levi Strauss & Co to reduce 40% of greenhouse gas emissions in its supply chain by 2025, and applauds the denim giant for setting a new standard on climate commitments in the apparel industry.

Read the press release: Levi’s sets apparel industry standard with new climate commitments

“This is the kind of climate leadership the world needs to see. Denim giant Levi’s just set the apparel industry standard for reducing climate pollution in the entire supply chain.” -Todd Paglia, Executive Director, Stand.earth 

“Levi’s deserves serious recognition for being an apparel industry leader and bucking the industry trend of weak climate commitments.” -Kristina Flores, Climate Campaigner, Stand.earth

Stand.earth launched its “Too Dirty to Wear” campaign against Levi’s in December 2017, calling on the company to clean up the climate pollution throughout its supply chain. The group has held several “pants off, dance off” protests at Levi’s stores in San Francisco and New York City over the past few months. See photos at bit.ly/dirty-levis.

In April 2018, the group released its “Too Deadly to Wear” report, detailing the fashion industry’s and Levi's outsized role in the deadly impacts of climate change and air pollution across the globe. Read the report at https://fashion.stand.earth.

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Media contacts: 

Virginia Cleaveland, Press Secretary, virginia@stand.earth, 510-858-9902
Kristina Flores, Climate Campaigner, kristina@stand.earth, 916-548-6519