Charmin Toilet Paper

Charmin is flushing nature down the toilet.

Despite being a $66 billion dollar corporation, Procter & Gamble—the global corporation that owns the Charmin brand—sources too much of its fiber from intact forests. This includes forests like the Boreal, where over a million acres are cut down by industrial activity every year.

Tell Charmin to use recycled and alternative fiber instead of sourcing from clearcut critical forests.

We need standing intact forests to fight the worst of climate change. But corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Much of the pulp used in US tissue comes from Canada’s Boreal forest, where over a million acres of forest are lost to industrial cutting every year—impacting threatened caribou habitat, First Nations' traditional lands, and degrading this vital ecosystem.

We've gotten companies like 3M, Staples, and Victoria's Secret to change how they use paper. Join the fight to get Procter & Gamble to do the right thing.

VIDEO: CHARMIN STOP FLUSHING NATURE DOWN THE TOILET

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Latest Press Releases and Blogs

Canada-boreal-forest-clearcut-credit-NRDC
25, Jun 2020
The ‘bottom’ line: New winners, same old losers on NRDC’s toilet paper scorecard
boreal-cutblock-alberta
23, Jun 2020
11am ET on June 24: NRDC to release updated analysis on climate impacts caused by toilet paper industry and how its 'tree to toilet'...
indigenous-leaders-procter-gamble
04, Jun 2020
CINCINNATI, OHIO — Indigenous leaders in Cincinnati have responded to Procter & Gamble CEO David Taylor’s statement on equality, by...