Charmin Toilet Paper

Charmin is flushing nature down the toilet.

Despite being a $67 billion dollar corporation, Procter & Gamble—the global corporation that owns the Charmin brand—sources too much of its fiber from intact forests. This includes forests like the boreal, where over a million acres are cut down by industrial activity every year.

Tell Charmin to use recycled and alternative fiber instead of sourcing from clearcut critical forests.

We need standing intact forests to fight the worst of climate change. But corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Much of the pulp used in US tissue comes from Canada’s Boreal forest, where over a million acres of forest are lost to industrial cutting every year—impacting threatened caribou habitat, First Nations' traditional lands, and degrading this vital ecosystem.

We've gotten companies like 3M, Staples, and Victoria's Secret to change how they use paper. Join the fight to get Procter & Gamble to do the right thing.

Charmin’s tree-to-toilet-pipeline is driving forest animals to extinction.


Latest Press Releases and Blogs

26, Aug 2020
Activists attempt to delivery spoof ‘golden chainsaw’ award over company’s forest destruction; executives of America’s #1 toilet paper...
18, Aug 2020 to deliver spoof award to Procter & Gamble HQ in Cincinnati; will also deliver award applauding recycled toilet paper to...
Protesters at Procter & Gamble headquarters in Cincinnati
16, Jul 2020
Thanks to its tree-to-toilet-pipeline, America’s biggest tissue manufacturer flunked the Issue with Tissue scorecard for the second year in...