Charmin Toilet Paper

Charmin is flushing nature down the toilet.

Despite being a $66 billion dollar corporation, Procter & Gamble—the global corporation that owns the Charmin brand—sources too much of its fiber from intact forests. This includes forests like the Boreal, where over a million acres are cut down by industrial activity every year.

Tell Charmin to use recycled and alternative fiber instead of sourcing from clearcut critical forests.

We need standing intact forests to fight the worst of climate change. But corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Much of the pulp used in US tissue comes from Canada’s Boreal forest, where over a million acres of forest are lost to industrial cutting every year—impacting threatened caribou habitat, First Nations' traditional lands, and degrading this vital ecosystem.

We've gotten companies like 3M, Staples, and Victoria's Secret to change how they use paper. Join the fight to get Procter & Gamble to do the right thing.



Latest Press Releases and Blogs

Santa delivers coal to Procter & Gamble Charmin HQ
05, Dec 2019
CINCINNATI, OHIO — Santa Claus and Mrs. Claus took a surprise sleigh ride from the North Pole to Cincinnati, Ohio, on Thursday to visit...
03, Dec 2019
CINCINNATI, OHIO — Procter & Gamble executives are #1 on Santa’s Naughty List this year for destroying endangered forests like the...
Cincinnati protest
28, Oct 2019
By Tegan Hansen, Forest Campaigner, This month, one of the world’s largest consumer goods corporations, Procter & Gamble,...