Charmin Toilet Paper

Charmin is flushing nature down the toilet.

Procter & Gamble—the $70 billion dollar global corporation that owns the Charmin brand—sources too much of its fiber from intact forests and critical caribou habitat. Despite a historic push from the majority of its shareholders to reduce its negative impacts on critical forests, P&G has yet to take substantial action to negate its forest destruction.

Join a community of grassroots and community leaders in calling on Charmin to stop sourcing from critical caribou habitat and to work with suppliers that respect Indigenous sovereignty and land.


We need standing intact forests to fight the worst of climate change. But corporations like Procter & Gamble continue to cut down large swaths of forest for throwaway paper products. Much of the pulp used in US tissue comes from Canada’s Boreal forest, where over a million acres of forest are lost to industrial cutting every year—impacting threatened caribou habitat, First Nations' traditional lands, and degrading this vital ecosystem.

We've gotten companies like 3M, Staples, and Victoria's Secret to change how they use paper. Tell Procter & Gamble to do the right thing.

Charmin’s tree-to-toilet-pipeline is driving forest animals to extinction.


Latest Press Releases and Blogs

26, Aug 2021
Angela Braly, James McNerney singled out for failure to address human rights, environmental violations in company’s pulp, paper supply...
24, Jun 2021
Acquisition represents grave reputational, financial risk for any company currently doing business with Domtar, including Procter &...
clearcut stumps
13, May 2021
P&G’s failure to address irresponsible suppliers cited as a reputational risk for the company and investors