Fashion’s coal pollution

Will ambitious climate action be the fashion industry's latest trend? Will last season's greenwash fade into the past, a forgotten moment never to be revived?

As the second biggest polluter on the planet and almost 10% of global climate emissions, we cannot solve the climate crisis without the fashion industry taking bold climate action. You see, most of the industry's factories are powered by coal, one of the dirtiest fuels on earth. By urging fashion companies to address the climate pollution in their supply chains, we can catalyze major shifts in renewable energy across the globe. Specifically, we're stopping the rush of new coal plants in China, Bangladesh, Turkey, Vietnam, and other countries in southeast Asia.

Since launching our campaign, Levi's and American Eagle set industry-leading climate commitments that drastically cut down their supply chain emissions, and dozens more have made climate promises as part of new initiatives like the UN Fashion Climate Charter. Which companies will be next?

We approach all our campaigns with fierce compassion and vibrant optimism. We created this video to push Levi Strauss & Co. to commit to strong climate emissions reductions in its supply chain emissions. Spoiler alert...we won! Levi's committed to amibtious climate targets that was mostly in line with our ask, setting the bar for other fashion companies to follow suit.

Hey Chip Levi's Too Dirty

As the second biggest polluter on the planet and responsible for 5-8% of global climate emissions, we cannot solve the climate crisis without this industry taking responsibility. You see, most of the industry's factories are powered by coal, one of the dirtiest fuels on earth. And fashion's affair with dirty fuels doesn't end there, from shipping to materials used, the industry is a heavily reliant on fossil fuels.

The first step? Demonstrating public support for ambitious climate action. Will you join our campaign for a #FossilFreeFashion?

There's no time to waste. If we want a climate-safe future then we need a climate-friendly fashion industry. Take action today, and urge #filthyfashion to ditch coal and go renewable.