Fossil Free Fashion

Fashion has a fossil fuel problem

As one of the biggest polluters on the planet and responsible for around 5-8% of global climate emissions, we cannot solve the climate crisis without the fashion industry taking bold climate action. You see, most of the industry's factories are powered by coal, one of the dirtiest fuels on earth. By urging fashion companies to address the climate pollution in their supply chains, we can catalyze major shifts in renewable energy across the globe. Specifically, we're stopping the rush of new coal plants in China, Bangladesh, Turkey, Vietnam, and other countries in Southeast Asia.

Since launching our campaign, Levi's and American Eagle set industry-leading climate commitments that drastically cut down their supply chain emissions, and dozens more have made climate promises as part of new initiatives like the UN Fashion Climate Charter.

Which companies will be next?

Fashion brands like lululemon drive up demand for coal energy in countries where their factories are located, making it harder for local residents & groups fighting air pollution to push for renewable energy in their communities.

Our research suggests that the factories across Asia that make lululemon’s finished goods are 45% powered by burning coal — and only 2% powered by clean renewable energy. We also found 4,000 tons – about the weight of 20 passenger planes – of lululemon products shipped to the U.S. in 2019 came from countries that are expanding coal power.

Tell lululemon to “be all in” on climate and the health of its workers by supporting renewable energy in the factories that make its products and kicking out dirty coal. It’s time for lululemon to sweat daily on fixing its coal problem — because our health and climate depend on it! 


Lululemon is a coalprit?

Here's what we've accomplished so far!


Latest Press Releases and Blogs

30, Jun 2021
Worst offenders: Patagonia, Nike and Lululemon fail to disclose reliance on synthetics
Factories of Lululemon releasing emissions from coal usage
17, May 2021
Earlier this month we released a video about Lululemon’s connection to coal – and it was a huge success thanks to supporters...
Coal in your closet quiz
26, Feb 2021
Take the quiz to find out where coal is looming in your closet and how you can urge companies to ditch this deadly fossil fuel.