Starbucks has built an empire off its iconic white cups and the global “to-go” culture. But those iconic white cups are lined with plastic, and the oceans are paying for it. By 2050, there will be more plastic in the oceans than fish by weight.
This March, CEO Kevin Johnson promised Starbucks would invest 10 million dollars into developing a 100% recyclable paper cup over 3 years. This is a huge commitment — but this is the second time the coffee giant has made such a pledge.
It’s time to tell Starbucks’ CEO Kevin Johnson directly that we’re going to hold him to his word.