Filthy Fashion is Too Dirty To Wear

Now that Levi's has announced ambitious climate reduction targets, which company is next?

We did it!

On July 31, 2018, after more than 153,000 of us joined the Too Dirty To Wear campaign, Levi Strauss & Company announced ambitious climate reduction targets that will help transform the fashion industry. You can read our press release here.

What's next?

A recent report by the International Panel on Climate Change (a UN convened scientific group) makes it clear: we must take strong climate action now. This includes industry leaders who are profitting off of polluting the planet and people. We're keeping our eye out on other fashion companies as they develop climate commitments. We're carefully scrutinizing these commitments to ensure that these companies include their Scope 3 (or supply chain) emissions.

A company with leadership-level climate commitments:

Commitments should adequately address the scale of the climate change challenge at hand:

  • 90% reduction in greenhouse gas emission by 2025 in all owned and operated facilities (Scope 1 and 2);
  • 40% or higher absolute reduction in total greenhouse gas emissions by 2025 in the full supply chain (Scope 3);
  • Transition to renewable energy, with a minimum of 50% of energy sourced through renewables by 2035; and
  • Long-term carbon emission reduction of at least 66% by 2050 for the entire supply chain.

Commitments should avoid false or partial solutions:

  • Fail to encompass full supply chains;
  • Set faulty targets around reducing emissions levels per clothing unit or per sales volume. Only absolute climate emission reductions ultimately guarantee less climate pollution in the atmosphere;
  • Place unwarranted hope in the use of only recycled fibers or a “circular economy” approach, as it does not easily offer the level of savings in climate pollution needed;
  • Shift the burden of action to its customers, hoping they adopt less polluting laundering practices; and
  • Fail to alleviate local environmental and health impacts of its global operations through utilizing “renewable energy credits” instead of investing in local renewable energy production.

The climate-friendly fashion company to consider buying from this holiday season

Like climate change, the holiday shopping season is upon us.

It’s a time of gifts and goodies for grannies, tech and toys for tykes, and fashion finds for family and friends. Unfortunately, in this era of dire climate news and the recent report from the United Nations Intergovernmental Panel on Climate Change that we have just over a decade to limit climate change catastrophe, we simply can’t approach this holiday shopping season the way we have in the past.

This Black Friday and beyond, it’s time for shoppers to flex their economic power with climate-conscious fashion purchases.



Why is Fashion Too Dirty To Wear?

Our report, Too Deadly to Wear: Levi's Pollution, the Booming Fashion Industry, and its Role in Deaths from Air Pollution and Climate Change, chronicles the deadly impact of the fashion industry.

Our key findings are:

  • The fashion industry's pollution is deadly;
  • Levi's climate action to date has been limited;
  • Levi's climate and air pollution impacts are vast; and
  • Levi's is positioned to lead the fashion industry into ambitious climate action. 

Read the full report here.



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