From biodiversity to air, to water quality and climate change, Stand.earth designs and implements strategies that make protecting our planet everyone’s business. Our current campaigns focus on shifting corporate behavior, breaking the human addiction to fossil fuels, and developing the leadership required to catalyze long-term change.
Challenging the Fossil Fuel Industry
Our aim is to stop destruction before it starts. Focusing on tar sands oil and fracked shale, Stand.earth’s fossil fuel campaigns work to defeat existing and proposed transportation infrastructure like oil trains and pipelines.
On North America’s Pacific coast, we are in the midst of a public outreach campaign to defeat Kinder Morgan’s proposed Trans Mountain pipeline, a project that would increase coastal tanker traffic by 700%, with a capacity exceeding the Keystone XL. Pipelines like these threaten ecologically and economically important marine habitats along the entire Pacific Coast and present serious health and safety risks to communities – they are also critical chokepoints in the fight to stop the consumption of dirty and outdated fuels.
Through the development of our Crude Awakening Network, which counts more than 275 organizations as members, Stand.earth has developed a powerful tool to fight against Big Oil’s strategy of isolating communities and pushing through new projects before the citizens even know what’s being proposed. Our network brings communities to share knowledge and strategies, and to begin pushing toward clean energy solutions – and delivers big wins to communities and our climate.
Protecting Healthy Forests
Stand.earth confronts and transforms the purchasing policies and practices of major US corporations. We have directly influenced new corporate standards that have shifted millions of dollars away from destructive logging practices and catalyzed legislated protection of endangered forests in North and South America. Following successes with 3M, Disney, and other Fortune 500 companies, we continue to transform corporate paper policies but our work does not stop with a corporate policy announcement. We work in the marketplace to implement the forest-friendly polices we have negotiated, and we push new corporate partners to continue strengthening their purchasing policies to leverage conservation on the ground.
We also create lasting change in market behavior through negotiation with governments and logging companies to implement forest protection agreements, including both Memorandums of Understanding (temporary, private agreements) and legislated protection. Our current work is focused on North America’s Boreal Forest – the largest contiguous forest ecosystem on Earth.
In the marketplace, our #BetterCup campaign focuses on Starbuck’s iconic-but-non-recyclable coffee cup. Today, 90% of each Starbucks cup is made from newly cut trees and only 2% of its drinks are served in reusable mugs, which means that more than 1.6 million trees are cut annually for cups that are used for minutes. That’s the kind of needless destruction we just can’t ignore.
Reducing Global Emissions
In 2017, we launched a campaign to transform the climate impact of the rogue and unregulated cruise and shipping industry. Our #DirtyShips campaign focuses on Carnival—the world’s largest cruise company, and one that has increased its climate pollution by nearly 20% over the last decade. Behind the scenes, we are working to shift the environmental standards of the whole shipping industry, which is on track to be responsible for 17% of global greenhouse gas emissions by 2050 if left unchecked.
As one of the fastest growing sources of climate pollution on the planet, we believe that this industry must be held to account.
U.S. and European brands are fond of making corporate climate commitments but the majority do not take into account one of their biggest sources of climate and other pollution: manufacturing. By doing what we do best, Stand.earth will leverage the brand vulnerability of the apparel industry—particularly denim brands manufacturing in China—to keep companies accountable for the full amount of carbon emissions required to manufacture their products, with the long-term goal of persuading them to transition to renewable solutions.